TURNING CHALLENGE INTO OPPORTUNITY

MOST OF THE PARENTS DO NOT SPEND MUCH ON KIDSWEAR SEGMENT AS KIDS GROW OUT OF CLOTHES ALL THE TIME. HARMINDER SAHNI PENS DOWN HIS THOUGHTS TO FIX THIS COMMON TURMOIL.

PROLOGUE


One of the biggest hurdles in the growth of Indian kidswear market has been the parents’ insistence on not spending enough money worrying about kids growing out of clothes all the time. While one can always argue that everyone grows out or else the...

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