Why BASF has chosen SME partners in Kenya business
Kenya must embrace such partnerships between global conglomerates and local SMES as this fosters job creation as well as enhances local production of globally known brands”
JAMES KARIUKI jkariuki@ke.nationmedia.com
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The world’s largest chemicals products maker, BASF, has intensified its activities in Nairobi, eyeing a slice of the market across East Africa. BASF vice-president and Africa market area head, Michael Gotsche, spoke to the Business Daily.
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