BUSINESSWEEK.COM

Think the baby boomers changed the world? Wait till you meet their kids. By the time they’re in their 20s, members of the Net Generation will have spent more than 30,000 hours on the Web and playing video games. It has changed their mental reflexes and habits and how they learn and absorb information. Drawing on the $4 million research project that inspired his new book, Grown Up Digital, Don Tapscott introduces BusinessWeek.com readers to the Net Generation in an eight-part series that explores their coming impact on politics, the workplace, marketing, education, and more. Go to businessweek.com/go/08/ grownupdigital to read Tapscott’s columns.